WETRAVEL

CASE STUDY

WeTravel is a leading operating system for multi-day travel businesses, providing innovative payment and booking solutions for travel companies.

As the sole graphic designer in a company of 245+ employees, acting globally throughout America, Europe, Africa, and Australia, I have been pivotal in shaping the company’s visual communication, branding, and marketing materials across multiple channels.

THE CHALLENGE

WeTravel needed a cohesive and engaging brand presence across digital and print materials to drive lead generation, enhance engagement, and establish itself as a leader in the travel industry. This involved developing a strategic and visually appealing identity for different initiatives, including social media, lead magnets, product landing pages, events, and the WeTravel Academy.

Social Media & Digital Assets

I designed and produced all social media assets (images and videos) for platforms like LinkedIn, Facebook, and Instagram. These assets highlight product features, new updates, and industry insights while driving engagement and lead generation.

WeTravel Academy Rebrand

I was in charge of the rebranding of WeTravel Academy, which serves as an educational hub for travel professionals. My responsibilities included:

Developing logos and brand identity for the main brand and various industry clusters (ICPs) such as Product Development, Women+ in Travel, Sustainable Travel, Adventure Travel, Wellness Travel, Travel Agencies, Student Travel, and Travel Trends.
Designing and developing landing pages that showcased valuable resources and served as lead-generation tools.

Impact

20,300 page views in the first month post-launch, doubling the previous monthly average.
77 inactive leads reassigned, with 5 closing as won deals.
Highest-ever Academy traffic the following month: 21,859 unique views and 4,622 form submissions.

MAIN BRAND - BEFORE / AFTER

NEW ICPS

WeTravel Academy - Product Development - Women+ in Travel - Sustainable Travel
Adventure Travel - Wellness Travel - Travel Agencies - Student Travel - Travel Trends

Lead Magnets & Reports

I developed high-quality documents and landing pages for lead magnets. The latest, "Travel Trends Report" (Second Edition), is a 35-page industry report driving significant engagement and conversions.

Product Landing Pages

I designed key product landing pages that provided an overview of WeTravel’s core features, with a strong call-to-action (CTA) to book a demo.

Impact

Most-ever organic and total traffic to WeTravel’s Segment/Product pages.
+27% MoM increase in total and organic traffic.
95% YoY increase in total and organic website traffic.
Most-ever inbound demo requests from segment landing pages.
Highest-ever inbound demo requests from optimized segment pages.
Lowest-ever month for disqualified inbound demo requests (-10% YoY).

Conclusion

Through strategic design and branding, I have played a key role in WeTravel’s growth by enhancing brand visibility, generating leads, and supporting sales initiatives. The results speak for themselves—higher engagement, increased registrations, and direct contributions to revenue-driving opportunities.

My work continues to evolve with WeTravel, ensuring the company maintains a strong and visually compelling presence in the travel industry.

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